{"id":7457,"date":"2017-10-08T10:58:57","date_gmt":"2017-10-08T08:58:57","guid":{"rendered":"https:\/\/gestiondeenfermeria.com\/?p=7457"},"modified":"2017-10-08T10:59:44","modified_gmt":"2017-10-08T08:59:44","slug":"matrices-analisis-estrategico-la-gestora-enfermera","status":"publish","type":"post","link":"https:\/\/gestiondeenfermeria.unileon.es\/blog\/matrices-analisis-estrategico-la-gestora-enfermera\/","title":{"rendered":"Matrices para el an\u00e1lisis estrat\u00e9gico de la gestora enfermera"},"content":{"rendered":"<h4>ISBN de la publicaci\u00f3n: 978-84-697-5429-0<\/h4>\n<p>[qodef_separator class_name=\u00bb\u00bb type=\u00bbfull-width\u00bb position=\u00bbcenter\u00bb color=\u00bb#641C34&#8243; border_style=\u00bbsolid\u00bb width=\u00bb\u00bb thickness=\u00bb\u00bb top_margin=\u00bb\u00bb bottom_margin=\u00bb\u00bb]<\/p>\n<p><span style=\"color: #000000;\">La primera matriz de an\u00e1lisis estrat\u00e9gico, fue presentada por Igor Ansoff en 1965 en su libro \u201cCorparate Strategy\u201d.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"lazyload wp-image-7459 alignright\" src=\"http:\/\/www.gestiondeenfermeria.unileon.es\/wp-content\/uploads\/2017\/08\/pexels-photo-246658.jpeg\" data-orig-src=\"http:\/\/www.gestiondeenfermeria.unileon.es\/wp-content\/uploads\/2017\/08\/pexels-photo-246658.jpeg\" alt=\"\" width=\"389\" height=\"259\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27389%27%20height%3D%27259%27%20viewBox%3D%270%200%20389%20259%27%3E%3Crect%20width%3D%27389%27%20height%3D%27259%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/pexels-photo-246658-300x200.jpeg 300w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/pexels-photo-246658-500x333.jpeg 500w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/pexels-photo-246658-768x512.jpeg 768w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/pexels-photo-246658-1024x683.jpeg 1024w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/pexels-photo-246658.jpeg 1125w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 389px) 100vw, 389px\" \/>Una matriz es un gr\u00e1fico que nos permite observar en dos dimensiones las distintas opciones estrat\u00e9gicas de las que disponemos en funci\u00f3n de las caracter\u00edsticas establecidas en los ejes de la matriz.<\/span><\/p>\n<p><span style=\"color: #000000;\">El dise\u00f1o y formulaci\u00f3n de matrices ha crecido y evolucionado hasta convertirse en una herramienta pedag\u00f3gica \u00fatil para cualquier campo de la actividad incluido el \u00e1mbito sanitario.<\/span><\/p>\n<p><span style=\"color: #000000;\">Las matrices son herramientas que favorecen&nbsp; el an\u00e1lisis para la formulaci\u00f3n de estrat\u00e9gica de las organizaciones.<\/span><\/p>\n<h2>Utilidad de las matrices<\/h2>\n<p><span style=\"color: #000000;\">Las matrices se convierten en las herramientas de an\u00e1lisis estrat\u00e9gico m\u00e1s \u00fatil por:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Resumir de forma gr\u00e1fica las situaciones o alternativas.<\/span><\/li>\n<li><span style=\"color: #000000;\">Plantear preguntas y problemas.<\/span><\/li>\n<li><span style=\"color: #000000;\">Facilitar la respuesta a las preguntas y problemas planteados.<\/span><\/li>\n<li><span style=\"color: #000000;\">Integrar los distintos niveles de los problemas o del planteamiento del que estemos tratando.<\/span><\/li>\n<li><span style=\"color: #000000;\">Resaltar y visibilizar el proceso y las posibles inconsistencias que posea.<\/span><\/li>\n<li><span style=\"color: #000000;\">Anticipar el impacto de la estrategia de forma global y parcial.<\/span><\/li>\n<li><span style=\"color: #000000;\">Comunicar a los miembros del equipo y a la organizaci\u00f3n en general una sinopsis representativa del an\u00e1lisis estrat\u00e9gico que se est\u00e1 realizando con sus diferentes vertientes y posibilidades.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Por otra parte conviene tener presente que las matrices, son herramientas o instrumentos que resultan \u00fatiles para el an\u00e1lisis que conduce al establecimiento de las estrat\u00e9gicas y que estas, son instrumentos diferentes a las matrices orientadas a la toma de decisiones.<img decoding=\"async\" class=\"lazyload wp-image-7460 alignleft\" src=\"http:\/\/www.gestiondeenfermeria.unileon.es\/wp-content\/uploads\/2017\/08\/space-desk-laptop-notebook.jpg\" data-orig-src=\"http:\/\/www.gestiondeenfermeria.unileon.es\/wp-content\/uploads\/2017\/08\/space-desk-laptop-notebook.jpg\" alt=\"\" width=\"453\" height=\"292\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27453%27%20height%3D%27292%27%20viewBox%3D%270%200%20453%20292%27%3E%3Crect%20width%3D%27453%27%20height%3D%27292%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/space-desk-laptop-notebook-300x193.jpg 300w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/space-desk-laptop-notebook-500x322.jpg 500w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/space-desk-laptop-notebook-768x494.jpg 768w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/space-desk-laptop-notebook-1024x659.jpg 1024w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/space-desk-laptop-notebook.jpg 1165w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/span><\/p>\n<h2>Matrices de desarrollo<\/h2>\n<p><span style=\"color: #000000;\">Sirven para definir la evoluci\u00f3n de la organizaci\u00f3n sanitaria proyect\u00e1ndola al futuro. Generalmente tratan de describir la situaci\u00f3n m\u00e1s que convertirse en una norma de la evoluci\u00f3n de la organizaci\u00f3n.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">Por otra parte la orientaci\u00f3n descriptiva se basa en la capacidad de visibilizar el camino y requerimientos que la organizaci\u00f3n tendr\u00e1 en el futuro.<\/span><\/p>\n<p><span style=\"color: #000000;\">Mientras que las que poseen una orientaci\u00f3n normativa, marcan los posibles escenarios deseables.<\/span><\/p>\n<h2><span style=\"color: #000000;\">Matrices descriptivas<\/span><\/h2>\n<p><span style=\"color: #993300;\"><b>La Matriz BCG<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\">La matriz descriptiva m\u00e1s popular es la desarrollada por el Boston Consulting Group.<\/span><\/p>\n<p><span style=\"color: #000000;\">Su utilidad b\u00e1sica reside en la capacidad para cuantificar de forma objetiva los componentes analizados de la organizaci\u00f3n.<\/span><\/p>\n<p><span style=\"color: #000000;\">La matriz BCG utiliza una metodolog\u00eda 2&#215;2 para agrupar las distintas posibilidades que podemos encontrar y las clasifica en funci\u00f3n de su potencial en:<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Estrella.<\/b> Aquellas que tienen grandes posibilidades de alcanzar el \u00e9xito y ser aceptadas por la poblaci\u00f3n y por los trabajadores de la organizaci\u00f3n sanitaria.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Interrogante. <\/b>Son aquellas posibilidades que consumen una gran cantidad de recursos, a pesar de su a priori buena utilidad.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Vaca. <\/b>Son las posibilidades que nos dar\u00e1n un buen rendimiento a corto plazo en la unidad de la que se trate o en la organizaci\u00f3n pero que en el medio plazo dejar\u00e1 de resultar adecuada.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Perro.<\/b> Son aquellas alternativas que no debemos contemplar y han de ser desechadas.<img decoding=\"async\" class=\"lazyload wp-image-7461 alignright\" src=\"http:\/\/www.gestiondeenfermeria.unileon.es\/wp-content\/uploads\/2017\/08\/coffee-cup-mug-desk.jpg\" data-orig-src=\"http:\/\/www.gestiondeenfermeria.unileon.es\/wp-content\/uploads\/2017\/08\/coffee-cup-mug-desk.jpg\" alt=\"\" width=\"436\" height=\"302\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27436%27%20height%3D%27302%27%20viewBox%3D%270%200%20436%20302%27%3E%3Crect%20width%3D%27436%27%20height%3D%27302%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/coffee-cup-mug-desk-300x208.jpg 300w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/coffee-cup-mug-desk-500x347.jpg 500w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/coffee-cup-mug-desk-768x533.jpg 768w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/coffee-cup-mug-desk-1024x710.jpg 1024w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/coffee-cup-mug-desk.jpg 1081w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/span><\/p>\n<p><span style=\"color: #993300;\"><b>La matriz ADL<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\">Desarrollada por Arthur D. Little para tratar de generar el debate y la reflexi\u00f3n por parte de los equipos de trabajo.<\/span><\/p>\n<p><span style=\"color: #000000;\">En este sentido, trata de clarificar la posici\u00f3n que debemos mantener ante las distintas cuestiones de salud en los distintos momentos del tiempo.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">Adem\u00e1s establece la evaluaci\u00f3n de las distintas opciones respecto a la salud y el cuidado clasific\u00e1ndolas en:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><b>Dominantes.<\/b> Importante y fundamental para la organizaci\u00f3n.<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Fuertes.<\/b> Bajo criterios de normalidad, situaciones y estrategias de salud a mantener.<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Favorable.<\/b> Con datos positivos, se debe mantener una observaci\u00f3n minuciosa.<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Razonable. <\/b>Es posible mantener la actitud respecto a un determinado&nbsp;<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>D\u00e9bil.<\/b> Suelen ser aspectos poco rentables desde el punto de vista de la salud y el cuidado para nuestro equipo o para la organizaci\u00f3n. Habitualmente convienen ser trasladadas a otros centros mayores o menores en funci\u00f3n del hecho que estemos tratando.<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">Matrices de escenario.<\/span><\/h2>\n<p><span style=\"color: #993300;\"><b>Matriz de Mosaico competitivo<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\">Los mosaicos competitivos permiten establecer una base de inter\u00e9s estrat\u00e9gico en funci\u00f3n de las distintas posibilidades de evoluci\u00f3n de los escenarios.<\/span><\/p>\n<p><span style=\"color: #000000;\">Esta matriz resulta \u00fatil en el \u00e1mbito sanitario dado que puede analizar la posici\u00f3n y actitud en funci\u00f3n de las distintas posibilidades de evoluci\u00f3n de los problemas de salud y cuidados.<\/span><\/p>\n<h2><span style=\"color: #000000;\">La matriz de Mckensey<\/span><\/h2>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"lazyload wp-image-7462 alignleft\" src=\"http:\/\/www.gestiondeenfermeria.unileon.es\/wp-content\/uploads\/2017\/08\/pexels-photo-317356.jpeg\" data-orig-src=\"http:\/\/www.gestiondeenfermeria.unileon.es\/wp-content\/uploads\/2017\/08\/pexels-photo-317356.jpeg\" alt=\"\" width=\"402\" height=\"266\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27402%27%20height%3D%27266%27%20viewBox%3D%270%200%20402%20266%27%3E%3Crect%20width%3D%27402%27%20height%3D%27266%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/pexels-photo-317356-300x199.jpeg 300w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/pexels-photo-317356-500x331.jpeg 500w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/pexels-photo-317356-768x509.jpeg 768w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/pexels-photo-317356-1024x678.jpeg 1024w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/08\/pexels-photo-317356.jpeg 1132w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 402px) 100vw, 402px\" \/>Fue dise\u00f1ada para la planificaci\u00f3n estrat\u00e9gica de la empresa General Electric y posteriormente se entendi\u00f3 su utilizaci\u00f3n a todo tipo de organizaciones.<\/span><\/p>\n<p><span style=\"color: #000000;\">Resulta \u00fatil en el entorno de las organizaciones sanitarias para tratar de determinar la cartera de servicios a nivel global y a nivel de unidad para determinar el establecimiento de planes est\u00e1ndar de cuidados.<\/span><\/p>\n<p><span style=\"color: #000000;\">La matriz de Mckensey se beneficia de la previa utilizaci\u00f3n del an\u00e1lisis PEST anteriormente tratado. De la misma forma se puede favorecer del desarrollo adaptado al mundo sanitario de las 5 fuerzas de Porter tambi\u00e9n anteriormente tratado en Gesti\u00f3n de Enfermer\u00eda.<\/span><\/p>\n<p><span style=\"color: #000000;\">Adem\u00e1s la fuerza de esta matriz, nos permite analizar la influencia que ejercen distintas organizaciones sanitarias del entorno, lo que nos permite determinar la diversificaci\u00f3n de la cartera de servicios as\u00ed como el establecimiento de alianzas a la hora de constituir centros y unidades de referencia.<\/span><\/p>\n<p><span style=\"color: #000000;\">En este sentido las variables m\u00e1s interesantes desde el punto de vista sanitario son:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">La poblaci\u00f3n de referencia de la organizaci\u00f3n.<\/span><\/li>\n<li><span style=\"color: #000000;\">El impacto e influencia de la organizaci\u00f3n en la poblaci\u00f3n de referencia.<\/span><\/li>\n<li><span style=\"color: #000000;\">La amplitud de la cartera de servicios.<\/span><\/li>\n<li><span style=\"color: #000000;\">La tecnolog\u00eda utilizada.<\/span><\/li>\n<li><span style=\"color: #000000;\">La facilidad de acceso.<\/span><\/li>\n<li><span style=\"color: #000000;\">El desarrollo formativo, investigador e innovador.<\/span><\/li>\n<li><span style=\"color: #000000;\">La relaciones y alianzas con la comunidad de referencia.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">La matriz de Mckensey se representa en dos ejes. As\u00ed en el eje horizontal se gestiona la competitividad de la organizaci\u00f3n otorg\u00e1ndole tres notas: d\u00e9bil, media y alta. Por otra parte en el eje vertical se muestran las posibilidades en \u00e1rea de referencia con las mismas notas anteriores.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload wp-image-5604 aligncenter\" src=\"http:\/\/www.gestiondeenfermeria.unileon.es\/wp-content\/uploads\/2016\/05\/twitterheader.jpg\" data-orig-src=\"http:\/\/www.gestiondeenfermeria.unileon.es\/wp-content\/uploads\/2016\/05\/twitterheader.jpg\" alt=\"\" width=\"666\" height=\"222\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27666%27%20height%3D%27222%27%20viewBox%3D%270%200%20666%20222%27%3E%3Crect%20width%3D%27666%27%20height%3D%27222%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2016\/05\/twitterheader-200x67.jpg 200w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2016\/05\/twitterheader-300x100.jpg 300w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2016\/05\/twitterheader-400x133.jpg 400w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2016\/05\/twitterheader-500x167.jpg 500w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2016\/05\/twitterheader-600x200.jpg 600w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2016\/05\/twitterheader-700x233.jpg 700w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2016\/05\/twitterheader-768x256.jpg 768w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2016\/05\/twitterheader-800x267.jpg 800w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2016\/05\/twitterheader-1024x341.jpg 1024w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2016\/05\/twitterheader-1200x400.jpg 1200w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2016\/05\/twitterheader.jpg 1500w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 90px;\"><a href=\"http:\/\/www.gestiondeenfermeria.unileon.es\/producto\/primero-gestion-sanitaria\/#sthash.yeRDCzdu.dpbs\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-7366\" src=\"http:\/\/www.gestiondeenfermeria.unileon.es\/wp-content\/uploads\/2017\/07\/nuevo-ibook.jpg\" data-orig-src=\"http:\/\/www.gestiondeenfermeria.unileon.es\/wp-content\/uploads\/2017\/07\/nuevo-ibook.jpg\" alt=\"\" width=\"720\" height=\"405\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27720%27%20height%3D%27405%27%20viewBox%3D%270%200%20720%20405%27%3E%3Crect%20width%3D%27720%27%20height%3D%27405%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/07\/nuevo-ibook-300x169.jpg 300w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/07\/nuevo-ibook-500x281.jpg 500w, https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-content\/uploads\/2017\/07\/nuevo-ibook.jpg 720w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); 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background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 2967px; left: 110px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Guardar<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Guardar<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,phn2zyb4bwxucz0iahr0cdovl3d3dy53my5vcmcvmjawmc9zdmciighlawdodd0imzbwecigd2lkdgg9ijmwchgiihzpzxdcb3g9ii0xic0xidmxidmxij48zz48cgf0acbkpsjnmjkundq5lde0ljy2mibdmjkundq5ldiyljcymiaymi44njgsmjkumju2ide0ljc1ldi5lji1nibdni42mzismjkumju2idaumduxldiyljcymiawlja1mswxnc42njigqzaumduxldyunjaxidyunjmyldaumdy3ide0ljc1ldaumdy3iemymi44njgsmc4wnjcgmjkundq5ldyunjaxidi5ljq0oswxnc42njiiigzpbgw9iinmzmyiihn0cm9rzt0ii2zmziigc3ryb2tllxdpzhropsixij48l3bhdgg+phbhdgggzd0itte0ljczmywxljy4nibdny41mtysms42odygms42njusny40otugms42njusmtqunjyyiemxljy2nswymc4xntkgns4xmdksmjquodu0idkuotcsmjyunzq0iem5ljg1niwyns43mtggos43ntmsmjqumtqzidewljaxniwymy4wmjigqzewlji1mywymi4wmsaxms41ndgsmtyuntcyidexlju0ocwxni41nzigqzexlju0ocwxni41nzigmteumtu3lde1ljc5nsaxms4xntcsmtqunjq2iemxms4xntcsmtiuodqyideyljixmswxms40otugmtmuntiyldexljq5nsbdmtqunjm3ldexljq5nsaxns4xnzusmtiumzi2ide1lje3nswxmy4zmjmgqze1lje3nswxnc40mzygmtqundyylde2ljegmtqumdkzlde3ljy0mybdmtmunzg1lde4ljkznsaxnc43ndusmtkuotg4ide2ljayocwxos45odggqze4ljm1mswxos45odggmjaumtm2lde3lju1niaymc4xmzysmtqumdq2iemymc4xmzysmtauotm5ide3ljg4ocw4ljc2nyaxnc42nzgsoc43njcgqzewljk1osw4ljc2nya4ljc3nywxms41mzygoc43nzcsmtqumzk4iem4ljc3nywxns41mtmgos4ymswxni43mdkgos43ndksmtcumzu5iem5ljg1niwxny40odggos44nzismtcunia5ljg0lde3ljczmsbdos43ndesmtgumtqxidkuntismtkumdizidkundc3lde5ljiwmybdos40miwxos40nca5lji4ocwxos40otegos4wncwxos4znzygqzcunda4lde4ljyymia2ljm4nywxni4yntigni4zodcsmtqumzq5iem2ljm4nywxmc4yntygos4zodmsni40otcgmtuumdiyldyundk3iemxos41ntusni40otcgmjmumdc4ldkunza1idizlja3ocwxmy45otegqzizlja3ocwxoc40njmgmjaumjm5ldiylja2miaxni4yotcsmjiumdyyiemxnc45nzmsmjiumdyyidezljcyocwyms4znzkgmtmumzayldiwlju3mibdmtmumzayldiwlju3miaxmi42ndcsmjmumdugmtiundg4ldizljy1nybdmtiumtkzldi0ljc4ncaxms4zotysmjyumtk2idewljg2mywyny4wntggqzeylja4niwyny40mzqgmtmumzg2ldi3ljyznyaxnc43mzmsmjcunjm3iemyms45nswyny42mzcgmjcuodaxldixljgyocayny44mdesmtqunjyyiemyny44mdesny40otugmjeuotusms42odygmtqunzmzldeunjg2iibmawxspsijymqwodfjij48l3bhdgg+pc9npjwvc3znpg==); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Guardar<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Guardar<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Guardar<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Guardar<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Guardar<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La primera matriz de an\u00e1lisis estrat\u00e9gico, fue presentada por Igor Ansoff en 1965 en su libro \u201cCorparate Strategy\u201d.<\/p>\n<p>Una matriz es un gr\u00e1fico que nos permite observar en dos dimensiones las distintas opciones estrat\u00e9gicas de las que disponemos en funci\u00f3n de las caracter\u00edsticas establecidas en los ejes de la matriz.<\/p>\n<p>El dise\u00f1o y formulaci\u00f3n de matrices ha crecido y evolucionado hasta convertirse en una herramienta pedag\u00f3gica \u00fatil para cualquier campo de la actividad incluido el \u00e1mbito sanitario.<\/p>\n","protected":false},"author":4,"featured_media":7458,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-json\/wp\/v2\/posts\/7457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-json\/wp\/v2\/comments?post=7457"}],"version-history":[{"count":0,"href":"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-json\/wp\/v2\/posts\/7457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-json\/wp\/v2\/media\/7458"}],"wp:attachment":[{"href":"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-json\/wp\/v2\/media?parent=7457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-json\/wp\/v2\/categories?post=7457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gestiondeenfermeria.unileon.es\/blog\/wp-json\/wp\/v2\/tags?post=7457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}